The Coach
University.

A NO bullshit approach to building your online coaching business.

8 years of experience delivered into one course

7 Modules

104 Lessons

Join The Coach University →
Two ways in · £399 lifetime · or £399 + £99/mo community
Who This Is For

This Is For You If...

👉   You've been posting every single day.... and not getting eyeballs on your page.

👉   Your last sales call was a couple of months ago.

👉   You've hired a mentor specifically for content. You've invested in at least another course.... and you're still not hitting £5K months.

👉   You've got no proper structure. No structure with your content. No structure with your client onboarding. BUT you do have some structure when it comes to your client delivery.... you're not completely without structure. You just need more.

👉   You have £400 to invest in your business right now.

👉   You're aware that you need to make improvements to your content, your onboarding, and your client service experience. You're aware that you can better how you sell your services.

The Coach University is built for the lads who want to hit, hold, and surpass £5,000 a month.

The Answer Is Staring Right At You

One Course
For Every Part
Of Your Business.

Everything you've been buying separately from 4 different mentors....

In one place... at a FRACTION of the price.

Here Are A Few Of...

The Coaches Who Took
What's Inside TCU And Applied It.

Testimonials that give you an insight into the impact of my course.

Flo
Online coach · coaches men

"This guy hasn't only been my mentor. He's been my coach, my friend, my psychologist, my therapist, my physiotherapist.... you name it."

"I've been through so much these past 10 months, and this guy got me through every fucking stage."

Max
Online coach · coaches men

"I've worked with mentors, marketing agencies, courses. Nothing has been worth more than working with Steve."

"My onboarding system is on point. My lead generation is on point. My content creation has improved massively. Now I'm living the dream in Bali."

Jake
Online coach · coaches men

"He'd routinely spend 30-45 minutes over on calls when he didn't have to. The guy was really, really invested."

"Whether you're starting a new business or you're experienced and struggling, Steve has the information you need to move to the next level."

Stefan
Online coach · coaches men

"Steve solved my client retention problem. Lifetime value of my clients has doubled... in some cases tripled just from becoming a better coach."

"I probably wouldn't even be an online coach if it wasn't for Steve."

Dim
Online coach · coaches men

"In 2 months, Steve helped me more than any mentor has ever helped me in terms of how to operate in my business."

"He actually showed me how to do stuff and why. That's what I really liked about him."

JC
Online coach · coaches men

"3 months ago I was at a big crossroads. I have 13 active clients right now. Without Steve's guidance, I wouldn't be where I am."

"If you're sat on the fence.... do it. Invest. It's worth every single penny."

Not Enough? Here's Further Proof

More Feedback
From Coaches.

An insight into the impact that my course has had so far.... with a bunch of men.

Mentee feedback
Mentee feedback
Mentee feedback
Mentee feedback
Mentee feedback
Mentee feedback
Mentee feedback
Mentee feedback
What's Inside The Course

Progress Every Part
Of Your Business.
In One Place.

New lessons added every single week. The course grows with you. Live Q&As with me. Private student Telegram included.

Module 01

Welcome To The Coach University

The 12 Steps To Success and the standards you need to execute within every part of your business.

8 Lessons + Bottleneck Quiz
View All Lessons▼
  1. Steps 1 to 5
  2. Steps 6 to 8
  3. Steps 9 to 12
  4. SOP Steps 1 & 2: Understanding
  5. SOP Steps 3 to 5: Content
  6. SOP Steps 6 to 8: Convert
  7. SOP Steps 9 to 11: Deliver
  8. SOP Step 12: Scale
Module 02

The Principles To Business

The fundamentals of business no mentor teaches you before you get into the techy shit.

10 Lessons
View All Lessons▼
  1. Speed
  2. Command Respect
  3. Use What You Have Got
  4. Make Money First, Spend Later
  5. Don't Get Legal Before You're Rich
  6. Creating Your Coaching Niche
  7. How To Hire Staff
  8. Structure Your Business
  9. How To Increase Accessibility
  10. Bonus Lesson
Module 03

Coaching Business Mastery

The full fucking playbook for running various parts of your coaching business.

30 Lessons
View All Lessons▼
  1. Non-Negotiables as a Coach
  2. Client Expectations
  3. Delivery Of Your Service
  4. Setting Up Your Clients For Success
  5. Improve Your Communication With Your Clients
  6. How To Improve Client Retention
  7. Education, Service, Experience: Understand The Roles They Play
  8. What To Do When a Client Leaves
  9. Level of Client & Service Determines Client Volume
  10. Lead From The Front
  11. Constantly Figure Out a Way to Coach Better
  12. Create Attention
  13. Add Value Everywhere
  14. The 4 A's
  15. What's The Purpose of Your Service?
  16. This Is How You Should Price Point Your Service
  17. Don't Promote Mediocrity
  18. How To Upgrade Your Mentality
  19. How To Automate Your Business
  20. How To Create Urgency
  21. Building a Membership Site
  22. Creating Downloadable Resources
  23. Creating a Client Onboarding Process
  24. How To Set Up a 6 Week Challenge
  25. Outsourcing and Delegation
  26. Transitioning from Lifestyle to Bodybuilding Clients
  27. Why High Ticket Is Not The Best For Your Business
  28. Effective Follow-Up Strategies
  29. Build a Referral Program
  30. Review Your Business Progress
Module 04

Improve Your Knowledge

Improves your ability to coach your clients to a high standard.

10 Lessons
View All Lessons▼
  1. Setting Up Nutrition & Calories for a Client
  2. How to Create a Meal Plan for a Calorie Deficit
  3. Programming Considerations For Clients
  4. Programme Periodisation for Clients
  5. How To Choose a Client's Training Split
  6. How to Improve Sleep
  7. FULL Nutrition Plan Set Up (New Client)
  8. FULL Training Plan Set Up (New Client)
  9. Training Sets Per Week for Muscle Priority
  10. Introduction to PEDs For Fat Loss & Muscle Building
Module 05

Level Up Your Service

Elevates your clients experience.... amazing service = high retention rates.

18 Lessons
View All Lessons▼
  1. Client Check In Forms (How To Structure Them)
  2. Onboarding Advice To Increase Your Level Of Coaching Service
  3. Structure Your Client Check Ins For Maximum Progress
  4. What To Include In Your Client Q&A Form & Disclaimer
  5. Client Programme Onboarding Run Through
  6. How To Have a Consistent Check In Structure
  7. How To Use YouTube To Increase Value For Clients & Leads
  8. One Of My Own Client Check Ins
  9. How To Set Up And Use A Members Area
  10. Client Training Feedback Example
  11. My Check In Rules
  12. Check In Expectations
  13. How To Train
  14. Supplement Sponsor Run Through
  15. TRT Community Run Through
  16. Adherence and Communication Standards
  17. Levelling Up Daily Routine
  18. Training Accumulation Model Explained
Module 06

Nail Your Funnel

The sales mechanics of your business.... and how to master them.

14 Lessons
View All Lessons▼
  1. Successful Consult Call Conversion
  2. Successful Coaching Consult Call (Full Sign Up)
  3. How To Set Up Your Coaching Call
  4. Do This With Your Content
  5. The Psychology Behind Your Funnel
  6. How To Get 2,250 Leads From 1 Post
  7. How To Set Up Calendly
  8. Setting Up Stripe Payment For One Off Products
  9. How To Talk About Your Clients
  10. How To Set Up a Members Area Using Circle
  11. Upgrade Your Link In Bio
  12. Month To Month vs PIF
  13. Simple ManyChat Automation Set Up
  14. Create Your Coaching Enquiry WhatsApp Link
Module 07

Lead Generation On Steroids

Nail who you talk to and build trust with every piece of content.

14 Lessons
View All Lessons▼
  1. Instagram Story Client Transformation Explanation
  2. How To Structure Your Instagram Content
  3. Converted Client DM
  4. How To Follow Up Enquiries
  5. How To Create a Dream Audience
  6. Do's & Don'ts For Your Content
  7. How To Create Pain Points
  8. What Really Matters When Making Content
  9. Content Creation Masterclass
  10. How To Tell Your Story
  11. How To Handle DM Enquiries
  12. 3 Ways To Edit Better
  13. How To Create a Story Set
  14. My Content Blueprint
Why I Built The Coach University

Nobody Was Teaching
The Whole Thing.

Steven Physique · founder of The Coach University
Steven PhysiqueFounder · The Coach University

There are more mentors in this industry than I can count.

Every single one of them specialises in one area.

→ Content creation

→ Sales

→ Ads

→ Service delivery

None of them.... and I genuinely mean none of them.... can help you with every aspect of the business. I saw the gap in the market. So I built it.

The Coach University helps you with:

→ Understanding your niche

→ Planning and scripting content

→ Executing and editing your content

→ Creating conversations with your content

→ Lead nurture systems for your emails

→ Landing pages

→ Lead magnets

→ Systemising your onboarding so you don't repeat yourself

→ Elevating service delivery so client lifetime value is 2+ years

→ Systems

→ AI

→ Automations of parts of your business

You tell me where you can find all of that anywhere else. You can't. That's the whole point.

The Coach University is grossly undercharged. My 1-to-1 mentoring is £4,500 for 6 months. I already make my money being a coach. This is here to help.

8 years building this business. 7,585 client check-ins to date. Every system. Every mistake. Every win. All in one place, for less than the cost of a decent pair of trainers.

See you inside .... Steven
Pricing

Two Ways
In.

The complete seven-module curriculum. The difference is the ongoing community, the AI & Automations module, and direct access to me through the weekly Q&As.

Option 01

TCU Entry

£399

Single Payment · Lifetime Access

→The complete TCU curriculum, all 7 modules
→Lifetime access to all course materials and weekly new lessons
→Every framework, template and tool inside
→Self-directed learning path
Join TCU Entry →

Option 02 · Recommended

TCU Elite

£399 + £99/mo

Single Payment + Ongoing Community

→Everything in TCU Entry, plus:
→NEWThe AI & Automations module
→Weekly live Q&As with Steve
→Private student Telegram community
→Direct access to Steve for complex troubleshooting
Join TCU Elite →
Not Ready For The Full Course Yet?

Here's How Else
I Can Help.

You don't have to go all in today. Pick the thing that's holding your business back right now.... I've built something for it.

If you need help with your editing...

TCU Capcut Editor

The exact Capcut editor I use for every piece of content. Download it. Install it. Start making better content today.

Free Download Free →

If you need help creating the perfect carousels...

Claude Carousel Creator

The exact system I use to build scroll stopping carousels on autopilot. Yours free.

Free Get It Free →

If you need help with content ideas...

21 Day Content Challenge

21 days of daily content prompts, structure and feedback inside my private Telegram group. For coaches who need to post more... and post better.

£15 Join The Challenge →

If you need help nailing your niche...

Nailed Niche

The exact framework I use to help coaches lock in a niche that actually attracts clients. One micro offer. One clear answer.

£25 Nail Your Niche →

If you want to raise your standards as a coach...

Standards Of Performance Guide

The exact standards I hold myself and my coaches to. Download it. Read it. Start operating at a level most coaches never reach.

Free Download Free →

If you need advice on starting your journey to 5K months...

TCU Weekly Newsletter

Straight to your inbox every week. The exact lessons, frameworks and plays I'm using right now to grow TCU and help my coaches scale.

Free Subscribe Free →

If you want to improve your coaching knowledge...

Module 04 · Improve Your Knowledge

10 lessons. Sharpens your ability to coach your clients to a high standard. Nutrition setup, programming, periodisation, splits, sleep, PEDs.

£129.99 Get Module 04 →

If you want to level up your service...

Module 05 · Level Up Your Service

18 lessons. Elevates your clients experience. Amazing service equals high retention rates. Check in structure, onboarding, Q&A forms, retention infrastructure.

£99.99 Get Module 05 →

If you want to use Claude to run your coaching business...

Claude For Coaches Challenge

A 21 day challenge where I teach you how I use Claude to run and scale my coaching business. Coming soon. Register your interest to be first in line when the doors open.

£30 · Coming Soon Register Your Interest →
Still Not Sure Where To Start?

Let's Figure It Out Together.

If you're really not sure which area of your business needs the most attention first... book in a 15 minute business overview chat with me. I'll pull your business apart. You'll leave with absolute clarity on exactly what to tackle first.

Book Your Free 15-Min Call →
Frequently Asked

Questions.

What's the difference between TCU Entry and TCU Elite? +
Entry gets you the complete 7-module curriculum, lifetime access, every framework and tool, and all the weekly new lessons that get added. One payment, in forever.

Elite gets you everything in Entry.... PLUS the brand new AI & Automations module, weekly live Q&As with me, the private student Telegram community, and direct access for complex troubleshooting. One payment up front, £99/month to keep the community access live.
Is this really "lifetime access"? +
Yes. Both options include lifetime access to the course curriculum. Buy once, in for life. New lessons added every week. You keep getting them, forever. Elite adds ongoing community access on top via the £99/month.
Do I need to be a certain level to join? +
This is built for the coach who hasn't hit £5,000 a month yet. If you're posting, closing the odd sales call, and stuck under that ceiling.... this is for you. If you've never coached anyone or you're not sure coaching is what you want, this isn't the course for you yet.
What's the difference between the course and the mentoring? +
The course IS the system. Every framework, SOP and playbook my paying mentees work through. My 1-to-1 mentoring layers direct access to me on top of the same system. £4,500 for 6 months. TCU Entry is £399 lifetime. TCU Elite is £399 plus £99/month for ongoing community access. The value delta is deliberate.
What happens after I buy? +
Instant access. Login lands in your inbox within minutes. Dive straight into the module that fixes your biggest bottleneck. Elite members also get the Telegram invite and the Q&A calendar.
Can I cancel the £99/month Elite subscription? +
Yes. Cancel anytime. You keep lifetime access to the course either way (that's the £399 one-off). Cancelling just pauses the community access and weekly Q&As.
Is there a refund policy? +
No. If you're not certain this is for you, don't buy it. If it IS for you.... you'll know.
Can I just DM you first? +
Yes. Comment TCU under any of my recent posts and you'll get a DM with everything you need. Or scroll up and press the button.... same result, faster.
One Last Thing

Pick Your Way In.

£399 lifetime for the complete course.
Or £399 + £99/month for Elite with the AI module, Q&As and community.

Same curriculum either way. The difference is ongoing access to me and the room full of coaches moving with you.

See Both Options →
TCU Entry · £399 lifetime  |  TCU Elite · £399 + £99/mo
Join TCU · See Options →